The Research Centre for Marketing, with campuses in Antwerp, Brussels, and Leuven, is a relatively young and ambitious group of scholars. We are committed to excellence in research and teaching. We are a research-oriented department that conducts high-quality and managerially relevant research. Our research focuses on the three domains of marketing: marketing modeling, marketing management & strategy, and consumer behavior. Within these domains, our areas of expertise include among others: retailing (e.g., online and multichannel shopping, retail innovations, loyalty, retailer-manufacturer relationships); consumer decision-making (e.g., behavioral economics, consumer self-control); socially responsible marketing (e.g., fundraising, sustainable consumption, consumer ethics); service marketing (e.g., customer experience management, complaint management, service innovation); sport sponsoring. Our work has been published in major international journals like the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, and Journal of Service Research. We have many productive partnerships with industry.
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Project
We conduct high-quality and managerially relevant research in consumer and managerial judgment and decision-making. Our ambition is to train a world-class behavioral scientist who does research at the intersection of psychology, data science, and business. “World class” means that you will present your research findings at the most influential research centers and conferences around the world (such as the Society of Judgment and Decision Annual Meeting, the Association of Consumer Research Conference, the Behavioral Decision Research in Management Conference, the Society for Consumer Psychology Conference, or the European Marketing Academy Conference), and that you will aim to publish your research findings in the best peer-reviewed scientific journals in business and psychology (such as the Journal of Consumer Research, Journal of Marketing Research, Management Science, or Psychological Science).
You will work under the guidance of Prof. dr. Bart De Langhe and Prof. dr. Burcak Bas, and will be supported by a young and dynamic research group, including interns, PhD students, postdoctoral researchers, junior and senior faculty. We will help you to develop collaborations with an international network of scholars and industry partners. You will take doctoral courses at KU Leuven (and/or partner universities) in business, psychology, statistics, computer science, and related areas, depending on your interests. In addition to following the doctoral program and working on a doctoral thesis, you will supervise bachelor’s and master’s thesis students, and may have (limited) teaching responsibilities at The Research Center for Marketing.
Profile
We are looking for someone with a background/interest in behavioral science, psychology, business, and an affinity for data analysis and statistics. We especially encourage you to apply if you have a Master degree (or will have such a degree at the start of the academic year 2025-2026) in Psychology, Marketing, Economics, Applied Economics, Commercial Engineering, or Business Administration. The ability to use statistical software (such as R or SAS), knowledge of a programming language (such as Java or Python), and a high level of English proficiency are a plus.
Offer
We offer a full-time employment for 4 years, starting in the fall of 2025. The exact starting date can be agreed upon. More information about working conditions, such as salary and benefits, can be found on this website: https://www.kuleuven.be/personeel/jobsite/en/phd/phd-information#working-conditions
Interested?
We encourage you to apply for this job as soon as possible, but no later than February 28, 2025.
If you have any questions, don’t hesitate to reach out to Prof. dr. Bart De Langhe (bart.delanghe@kuleuven.be) or Prof. dr. Burcak Bas (burcak.bas@kuleuven.be), always including a short introductory text, a motivation letter and your CV.
KU Leuven strives for an inclusive, respectful and socially safe environment. We embrace diversity among individuals and groups as an asset. Open dialogue and differences in perspective are essential for an ambitious research and educational environment. In our commitment to equal opportunity, we recognize the consequences of historical inequalities. We do not accept any form of discrimination based on, but not limited to, gender identity and expression, sexual orientation, age, ethnic or national background, skin colour, religious and philosophical diversity, neurodivergence, employment disability, health, or socioeconomic status. For questions about accessibility or support offered, we are happy to assist you at this email address.
