I.M. Sechenov First Moscow State Medical University of the Russian Ministry of Health (Sechenov University) is Russian leading medical university. Its history dates back to 1758, when a school of medicine was formed as part of the Imperial Moscow University. For more than two and a half centuries the University has been known as Russia’s prime innovator in healthcare and a stamping ground for many outstanding doctors and scientists who have made fundamental contributions to medicine.
In today’s world with its dynamic processes, rapid development of technology and exponential growth of information, no one can afford to rest on their laurels. Universities across the globe are undergoing ambitious transformations driven by new demands from both state, markets and society as a whole. Offering high-quality professional training or diverse scientific research is no longer enough to gain the reputation of a modern university. In advanced countries, universities are becoming the centres of new knowledge, technology, services and even innovative market structures, putting forward new development strategies alongside other economic stakeholders. They act as hubs, integrating and controlling development, approval, integration and commercialisation of innovative technologies and business models.
The only possible way not to lose one’s competitive edge in the global arena is to integrate into the current system of international consortia bringing together universities, research institutions, state-owned, public and private companies as well as venture capital funds. It is these actors that are laying the foundation for the world’s economic system, generating a considerable share of innovation in healthcare and associated fields as well as shaping medicine of the future.
A clear understanding of the discrepancy between the University’s stage of development in the 2010s and current challenges prompted us to embark upon a rebranding enterprise
As a tribute to the outstanding Russian scientist and educator whose name our University has been bearing for over sixty years, we introduced a new brand, Sechenov University, to the world. We made the decision to create a completely new brand image which would be altogether more exhaustive than previous ones and follow worldwide trends in university brand visualisation.
Our choice may seem too radical or inconsistent to some – others may prefer the old brand version – nevertheless, we are convinced that this new platform will meet our expectations and help our University join the worldwide ranks of next-generation research and education centres.
Our Core Positive Brand Characteristics
(based on the results of an international reputation audit carried out in 2016):
- expert centre for medicine and health sciences in Russia;
- intellectual centre/national research centre for medicine in Russia;
- leading national centre for medical staff training and skills upgrading;
- largest medical school in Russia;
- widest range of educational programmes in medicine and health sciences in Russia.
Summary: focus on leadership in Russia with an almost complete lack of an internationally-acknowledged brand.
Brand Transformation Directions
In 2016, an international reputation audit was carried out which identified a number of approaches aimed at enhancing our University’s prestige. We are sure that by following these guidelines we will be able to build a world-class university with a favourable working and learning environment – a university which will become a linchpin both in Russia and around the globe.
The University consists of 7 faculties, 144 departments, Institute of Professional Education, Sechenov University branch in Baku (Azerbaijan), 5 Research Institutes, 25 Scientific & Educational Clinical Centers, Simulation Center with Virtual Hospital “Mentor Medicus”, Surgical Skills Simulation Center “Praxi Medica”, Central Scientific Medical Library with 22 multi-field hospitals. The University maintains partnerships with different foreign universities and organizations. Students have an opportunity to do internships/clerkships in international clinics.
Main areas of research – Molecular Medicine, Personalized Medicine, Regenerative Medicine, Pharmacy, Translational Medicine.
Sechenov University consists of 7 Faculties, Preparatory Department for International Applicants, Institute of Professional Education and Center of Master's Programs.