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Call
Rector's Decree n. 526/2025 of 31.03.2025
List of recognized language certificates(pdf)
Website of the procedure (link)
Project
Marketing, Tourism and Regional Development AI implementation across hierarchies in the hospitality sector (AI-HIER)
Deadline for sending applications and publications
Within 30 days from the day following the publication of this public announcement in “Gazzetta Ufficiale della Repubblica”
Number applications
3
Description of the research activity:
The position is integrated into the research cluster Marketing, Tourism and Regional Development and its research topics. The successful candidate is expected to make a significant contribution to research in marketing and management, in particular on AI technology adoption in hospitality enterprises. An integral part of the research is the analysis of perceptions, barriers and drivers influencing the adoption of new technologies in the hospitality sector, complemented with research on behavioural aspects of technology adoption. The submission of at least one article in a scientific journal per contract year is expected, as well as active participation in international conferences and international and national research networks.
The Free University of Bozen/Bolzano was founded on 31 October 1997 as a multilingual, internationally oriented institution.
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